Do you have a great new product idea?

Are you raring to create a start-up company?

Do you want to be an entrepreneur?

Every entrepreneur has a vision of their business’ success. While everyone has a different reason for starting their business, everyone wants their business to thrive and to become something they are proud of. You must become the person with the knowledge to guide your business on its journey.

From the desk of Cynthia Kocialski:

First of all, I want to thank every single one of you for having arrived at this page. It’s no coincidence that you are here.  It’s yet another step to becoming a thriving and successful entrepreneur.

When I began my own entrepreneur’s journey more than 15 years ago, I was naïve. On my very first venture into this world, I got lucky. I organized the right team and targeted a hot new technology.  We had the right stuff.  Over the years, I’ve founded a couple more start-ups and worked with more than 25 start-ups companies. After that many start-ups, I’ve seen the patterns of what works and what doesn’t.  So I’d thought it was about time to share my experiences and observations with YOU in my book Startup From The Ground Up.

In my book I offer practical tips and insights for taking a product idea and transforming it into a new business.  In Startup From The Ground Up, I want to show you what is important for you to focus on in the early days of your fledging company so you don’t make the mistakes that are so devastating.

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Author Cynthia Kocialski

 

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Praise for Startup From The Ground Up

“Cynthia describes a start-up as not being an end point, but a creative process. In effect, for the author, a start-up business is even more than a journey. It's an organic, living entity. The author makes it clear that entrepreneurial start-ups fail from a poor strategy, rather than from weak execution. As a result, the author provides a book to guide the would be business person through those critical early stages of this organic process.”

Wayne Hurlbert, Blog Business World



“In Startup From The Ground Up, there are gems that will pop up and surprise you. Two of the biggest – at least to me – are the concept plan and marketing starts on day 1.
The book is chockful of good advice, but I’m afraid you’ll have to get it to find out the rest. I’ll just leave you with some of Cynthia’s tips for anyone considering launching or financing a start-up company.”

Daniel Goh, Young Upstarts


Ivana Taylor“Startup From the Ground Up is a realistic, real-life book about taking your idea out of your head and into the marketplace. Startup From the Ground Up gives aspiring entrepreneurs the framework that they will need to use to get help in areas where they feel less comfortable. Before you quit your day job, take the time to quickly go through this book, and when you find yourself flinching at any of the chapters, bookmark that one for further review.”

Ivana Taylor, Business Insider


Chris Benjamin“An amazing book geared toward start-ups. There’s a wealth of knowledge in the book that entrepreneurs can benefit from. Walks through that very early stage, are you even an entrepreneur, determining if you have what it takes to see this through, how investors perceive entrepreneurs, and then it gets in to the actual planning – what is you concept, how do you go about finding customers, how do you know who the customers are, how do you market it, what is your revenue model.  Some of the later chapters really ring true. “

Chris Benjamin, Rogue CFO


“One of the reasons that the failure rate of start-ups is so high is that new management teams keep having to learn the same lessons over and over again. If you're in start-up mode, stop whatever you're doing and read Cynthia's book - you'll be glad you did. Cynthia covers all the stumbling blocks and surprises you're liable to encounter, and the book will help smooth your path. It's an easy read and you get to take advantage of Cynthia's wide experience in founding, running, and advising start-ups.”

Andy Blackstone, Blackstone Associates

What you’ll find in Startup From The Ground Up

You can only go so far with just the product, to thrive a start-up needs more.  New businesses fail because the business factors needed to bring that product to market are neglected, misunderstood, or ignored.

Practical, insightful and actionable, Startup from the Ground Up gets you moving down the right path and thinking in the right direction with tips, strategies, and techniques on how to launch a start-up.

Readers will discover:

  • Why it’s not enough just to have a great product
  • How to take a product concept and turn it into a full-fledged successful business
  • Why it is so important to start marketing your product as early as possible and how to get started
  • How do you understand, know and engage customers and what are some customers’ common sense concerns?     
  • Understand which aspects of a business are most important in the early days of a fledgling company
  • If you seek outside funding, what investors will be looking for and how to entice them

With Startup From The Ground Up, Cynthia shows you how to step back and look at your business from the outside, from the perspective of the whole being the sum of many well-oiled and harmonious working parts. You’ll discover how to map out your business’ path to success.

If you ever felt like your business was missing something, that you just weren’t seeing that critical piece that would move your business forward and propel it to the next level, Startup From The Ground Up will show you how to think about your business and transform it into the business of your dreams.

When you put the practical advice and tools in this book to work, and tap into the real life examples of how other entrepreneurs like yourself did it, you’ll discover the power to create and build the business you always wanted.

Thanks and Happy Reading

P.S.  The professionals below are my partners and affiliates and you can receive incredible bonus gifts from many of them by simply clicking on the links.

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Startup From the Ground Up
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